Lincoln Navigator Cup
To celebrate the groundbreaking Lincoln Navigator — the first of its kind in the large SUV category — we created an equally innovative event: a one-of-a-kind golf tournament. Shot live-to-tape and aired on TSN, the 90-minute special brought together hockey stars and expert panelists for an unforgettable blend of sport, personality, and storytelling.
The live lead up to the event:
As part of TSN’s Free Agent Frenzy coverage, we teased the upcoming Lincoln Navigator Cup — a first-of-its-kind golf tournament celebrating the first-of-its-kind large luxury SUV. This showcased the perfect blend of competition, banter, and brand storytelling, all leading up to the main event: the Lincoln Navigator Cup.